Recruitment is a tough buisness and even tougher in today’s celebrity world.
But what makes a good recruitment consultant? What does the daily grind entail for someone recruiting today?
The Best Recruitment Skillset
I think it’s true the best recruiters are not just reactive nowadays. The best of the best have their finger on the pulse of their markets. They don’t just react to situations, they are leading the situations.
They know where resource is short, they understand when and where projects are ending so they can feed that rersource into new or existing projects. They have proper business relationships with their clients. Relationships of trust and understanding which ensures the top recruiter knows exactly what his client needs and when.
Hiring Is Not Easy
Finding recruiters with such a skillset is not easy.
Companies such as Intelligent People in St Albans, Herts, U.K have found this to be so. They train their recruiters in these consultative selling skills and ity pays dividends.
“Yes, we inevitably lose some of the people we train”, says Doug Bates, director and co-owner of Intelligent People.
Unique Selling Point
“Most of our top billers have come from this rich vein”, he smiles, “but there is a very definite mindset or attitude we are looking for. The fact that these people have worked in, say Growth Hacking, Pay Per Click or perhaps Content Marketing means they are able to talk to clients on the same level. They understand the market. This is unusual for a recruiter in any market. For them to have actually worked doing the job they now recruit for is a pwoerful differentiator for us”.
Indeed, the Digital Marketing arena has become hugely competitive over the last ten years. There has also been a significant increase in job functions as deeper niceh skills become the norm.
The New Digital Marketing
For example, teh or twelve years ago, companies would hire a Digital Marketing expert. They would be expected to cover social media, PPC, eCommerce, pretty much the full gamut of skills.
Nowadays, as I mentioned earlier a demarcation of roles is taking place. As each fucntion becomes more complex, and technologuy drives the market we are seeing new an unique job functions come to pass.
Specialist Job Functions
For example, Growth Hacking (working out what the competiton are doing to achieve growth and then copying and bettering) has become a key and vital role in a Digital Marketing organisation. Content has become a specialist area, so have PPC, eMail marketing, social media, Customer Acquistion, the Buyer Journey and Analytics. Yes, they are all part of the wider spectrum of Online Marketing Jobs and Vacancies, but very much more specialised than ten years ago.
“It’s all part of running a Digital Recruitment Agency in this day and age”, says Doug over the rim of his coffee cup.
Indeed, this market will continue to grow and evolve as technology drives the struggle for ever increasing sales in the Online space. There is no doubt that online sales are increasing massively, particularly now we seem happy to buy on mobile and tablet.
“The skillsets and job niching down will continue in Digital Marketing”, says Doug, “and we’ll keep hiring and training specialist recruiters who have that base of industry knowledge. This is what will continue to drive our growth”.